Creative Director . Designer. Artist .

Born and raised in Kenya and Switzerland. Lived and learned in Paris and New York. I’m an artist and creative director with over 13 years of experience, leaving my mark on the fashion and lifestyle world at every turn. From shaping brand identities to directing editorial shoots across Europe — and creating large-scale abstract paintings — I’m inspired by passionate people, art, culture, and the beauty of the unexpected.

I’m currently available for consulting engagements.

For inquiries please get in touch: luciagranados@hotmail.com
Portrait Photo: Natalie Riedel

SERVICES

CREATIVE DIRECTION | Visual concepts and on-set art direction for editorial photoshoots, e-com imagery, illustration and leading creative teams.

BRAND IDENTITY | Overarching visual identity design from research, to brand guidelines and implementation.

PRINT DESIGN | Packaging, printed brand collateral, editorial and book design, print campaigns.

DIGITAL DESIGN | Website and e-commerce design, social media design, newsletter design.

ILLUSTRATION | Illustration for identities, children’s books, packaging and campaigns.

COFOUNDER

AURA Art & Holistic

AURA is a refined synthesis of creative intuition and holistic practice—a sensory journey guiding guests into deeper connection with their emotional, mental, and energetic selves.

theauraexperience.com
@aura.artandholistic

FOUNDER

The Gamba Culture Club
Pop-up gallery, events and collab concept.
thegambacultureclub.com

ARTIST

Minimalist abstract artist.
My artwork lives somewhere else. ;)
@luciagranadosart